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21 Nov 2017

AAU Provides Roadmap to Help Parents Navigate the Ever-Changing Youth Basketball Landscape

AAU Provides Roadmap to Help Parents Navigate the Ever-Changing Youth Basketball Landscape

LAKE BUENA VISTA, Fla. (Nov. 21, 2017) – The Amateur Athletic Union (AAU) has rolled out an online tool to provide content and resourceful information aimed to help parents navigate their youth basketball journey, the Union announced today.

Based on the published book Parent’s Guide to Youth Basketball and Beyond by longtime college basketball coach Kevin Cantwell, an expert in college recruiting and player development, this information and other free content will be made available through the AAU website as a guide to help players, coaches and, most importantly parents, understand the opportunity and requirements at each step of the youth basketball journey.

"The AAU has always set the standard for youth basketball in the United States," said Boo Williams, AAU Boys Basketball National Chair. “Now we are providing a unique and helpful resource for what has become a complex landscape for parents when it comes to navigating the youth basketball space. This content will assist parents and their kids in accomplishing what they want to do in basketball. If that’s getting better fundamentally, making a team or pursuing an education through playing basketball, this series will help you.”

Cantwell is respected throughout the basketball community. During his years coaching at Georgia Tech under the legendary Bobby Cremins, Cantwell was considered one of the best recruiters in the game. He has spent the last 15 years working with youth families and is sought after for his player development training and college recruiting advice.

This agreement will bring all that knowledge and training right to the more than 200,000 AAU Basketball athletes across the nation and will include:

  • Parent’s Guide to Youth Basketball and Beyond. A free package that includes Kevin’s book, videos and stories for basketball parents.
  • Weekly Basketball Parenting Insights Video. Kevin will address different topics each week that are important to parents. 
  • Roundball Stories Monthly Newsletter. Insightful content will introduce you to the basketball thought leaders. You get insider perspectives, stories and advice on how to help your child progress at each level.
  • Online Premium Products. Designed specifically for basketball parents.
  • College Basketball Accelerator. A Live Event…a 2-track curriculum. One for Parents and one for players.

Visit for more information about this Parent Education program by Kevin Cantwell Basketball.


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