DALLAS, Texas (April 14, 2016) – Blue Star Sports, the leading youth sports systems integration and technology company announced its strategic partnership with America’s longest standing youth sports organizing body, the Amateur Athletic Union (AAU). This historic partnership will deliver the world’s most innovative, technology-driven solutions to integrate AAU’s forward thinking vision of how AAU should partner with district organizations, clubs, leagues, teams, tournament operators, media and the athletes. The ultimate goal is to passionately empower all youth sport organizations and participants to have the best experience, with the most modern tools at the lowest cost.
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Central State University (Wilberforce, Ohio) track and field coach James Rollins started his coaching career with youth athletes competing in events hosted by the Amateur Athletic Union (AAU).
Director of the Total Effect Sports Academy in Columbus, Ohio, Rollins started the program in 2008 with his then-wife to reach inner city youth and teach them about track and field, being healthy and the fundamentals of the sport. He credits his experience with AAU for helping to prepare him for life as a college coach.
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