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5 May 2015

Reno-Sparks Convention Center to host AAU events through 2020

Reno-Sparks Convention Center to host AAU events through 2020

Lake Buena Vista, May 5, 2015 – Jam On It, a member club of the AAU, and the Reno-Sparks Convention and Visitors Authority (RSCVA) announced an agreement to host AAU events at the Reno-Sparks Convention Center through 2020.

Founded in 1991, Jam On It is an event organization, whose mission statement is to engage children in fun, competitive play and to have them compete in a well-organized athletic program. The AAU is one of the largest, multi-sport, amateur sport event organizations in the United States and began in 1888.

For the past 14 years, Reno has hosted the Jam On It Reno Memorial Day AAU Tournament, the world’s largest basketball tournament. Over 1,100 teams compete on 85 courts in the Reno-Sparks Convention Center in the premier ‘All Under One Roof’ event of its kind. This is an event model Jam On It has perfected in recent years.

“We have been extremely successful running events in the Reno area,” said Matt Williams, Jam On It Owner and AAU Second Vice-President. “Locking in a long term deal with Reno-Sparks just makes sense and allows both Jam On It and the RSCVA to continue to hold quality events in the area.”

The Jam On It Reno Memorial Day AAU Tournament at the Reno-Sparks Convention Center is the foundation of AAU events in Nevada and has paved the way for other AAU events in the area. The state also hosts the AAU West Coast Basketball National Championship, AAU West Coast Volleyball Championships, AAU Gymnastics Age Group National Championship, AAU Taekwondo State Championship and AAU Baton Twirling State Championship to name a few.

“The Jam On It Memorial Day Tournament is a cornerstone of our sports community here in Reno Tahoe,” said Christopher Baum, RSCVA President and CEO. “With over 1,100 teams competing in the RSCC, REC, RSLEC and local high school gyms over the three-day weekend, Matt has grown his event into a juggernaut in the sports travel industry. It brings incredible impact to our region each spring and we value the event immensely.”

Last year’s Reno Memorial Day AAU Tournament had an economic impact of over $8 million. The economic impact for all Jam On It AAU events in Nevada is estimated at approximately $11 million.

For more info including event listings, schedules and contact info, visit

About AAU

Founded in 1888, the Amateur Athletic Union (AAU) is one of the largest, non-profit, volunteer, sports organizations in the United States. The “Sports for All, Forever” philosophy is shared by over 670,000 participants and over 60,000 volunteers. The AAU annually licenses more than 34 sports programs, 250 national championships, and over 30,000 age division events. AAU alumni include LeBron James, Amar’e Stoudemire, Diana Taurasi, Madison Bumgarner and Justin Verlander.  A multi-sport organization, the AAU is dedicated exclusively to the development of amateur sports

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